Mrs. Grout began as a simple service with a big mission. Lisa wanted to change perceptions about what women can do for work one grout cleaning, staining or repair at a time.
With a background in franchise development, Lisa began Mrs. Grout with the intention of creating a sustainable business model that can be replicated in suburban areas over and over again.
When she first started, I hired a lot of young guys ㅡ just like most of the floor cleaning companies do. A few months in, a woman who was more than 15 years her senior applied for a part-time position. She wanted to supplement her income with part-time work. Lisa decided to give her a try, but didn’t think the type of work we do would be for her. To her surprise and delight, this woman quickly became her best employee. She was so detailed in her work. Every client she worked for ended their service with a “WOW!” and many of them told their friends about how great we were.
Finding and hiring Bonita was like finding a diamond!
That first experience reminded Lisa of reading about the Rosie the Riveter who worked in factories during World War II. Productivity skyrockets when women are on the team!
Women know how important feeling good about your home and the way it presents to others is. When they go into someone’s home, they treat their floors like they were in their own homes. That is why my best employees are often my most mature employees.
Today, the majority of Mrs. Grout's employees are female. Each one competes for the title of, “WOW Count Champion.” That’s when a customer says, “WOW!” at the end of the job.
Working with Mrs. Grout gives Lisa and her team a sense of freedom and power, both physically and mentally. It’s an incredible experience from what seems like a minor household task to so many people!